Management & Marketing of Tourism

Аннотация

This tutorial includes questions of the organisation and management and marketing of tourist activity, problems of economic activities of the tourist organisations and the way of their decision. Functions, principles and methods of management and marketing in tourism, concepts and characteristics of styles of management of the tourist firm are clarified on the basis of world and national experience, the role of the manager in the strategy of management and administrative decisions making in the tourism is analysed, the basic lines of increase of tourism management and marketing efficiency are clarified.