ANALYSIS OF STRUCTURAL CHANGES IN PRODUCTS

Аннотация

This article explores the strategic structural changes in Sony's product portfolio and their impact on market performance, operational efficiency, and innovation. By examining Sony's adaptation to technological advancements, consumer preferences, competitive pressures, and sustainability goals, the study highlights key strategies such as product diversification, sustainable practices, and technological innovation. Challenges such as high R&D costs and supply chain disruptions are also analyzed. The outcomes demonstrate Sony's ability to maintain market leadership, foster a culture of innovation, and achieve sustainable growth, offering valuable insights for businesses navigating dynamic market conditions. Keywords: Sony, structural changes, product innovation, PlayStation, Xperia, Bravia, market trends, technological advancements, financial analysis