PASSENGER TRANSPORT SERVICE STRATEGY IN PANDEMIC CONDITIONS

Аннотация

In this article considered questions changes in the activities of transport passengers transport in a pandemic, their features, improver competition in the field of service traffic, what marketing strategy to apply for this competition. Key words: passenger transport; it feature; terms and conditions pandemic; various members; segments of the scope of service; criteria for segmentation; competitive strategy. During the pandemic, it is necessary to have the necessary organizational and economic mechanisms to develop the service sector and develop an effective marketing strategy. In our opinion, such a strategy requires a clear definition of the current situation in the transport sector, ensuring competitiveness. This requires organizing passenger transportation activities taking into account the specifics of the pandemic that is taking place all over the world, including in our country. According to the International Monetary Fund's baseline forecasts for the first half of this year, the global economy is expected to contract by 3 percent in 2020. The economic decline is expected to be 6.1 percent in developed countries (including 5.9 Выпуск журнала №-24 Часть–4_ Апрель –2025 52 MODERN EDUCATION AND DEVELOPMENT percent in the United States and 7.5 percent in the euro area), 5.5 percent in Russia, 2 percent in developing countries, and 2 percent in Uzbekistan, including 5 percent. [5]. Given that passenger transportation companies are largely subsidized, the pandemic has had a negative impact on their operations and, at the same time, will require transport companies to reconsider their marketing strategies in the near future. In such circumstances, it is necessary to emphasize the need to take into account the measures being taken by the government of our republic. In particular, the Decree of the President of the Republic of Uzbekistan "On priority measures to mitigate the negative impact of the coronavirus pandemic and the global crisis on economic sectors." The decrees "On additional measures to support the population, economic sectors and business entities during the coronavirus pandemic" were discussed at a videoconference meeting held by the President [2,3]. We believe that in order to effectively guide changes in the passenger transportation services market, it is first necessary to identify their characteristics. First, the processes of production and consumption of services are continuous and occur simultaneously, during the passenger transportation process; Secondly, passenger transportation services do not have a specific form, but the movement of the passenger in space and time can be observed, that is, these services are quite tangible, because the passenger can be seen, heard, and held in the hand; Third, transportation services cannot be collected and stored. This makes it difficult to objectively calculate the amount of revenue received; Fourth, the consumption characteristics of passenger transport services are not the same in terms of efficiency for different categories of consumers, which determines the dynamics and variability of the quality of these services. Consumer demands are constantly changing. The important characteristics of urban passenger transport services are, first of all, consumer values, reflecting the price, speed, comfort and safety of passenger transport. The passenger transport services market is characterized by the participation of various market entities in it. Here, on the one hand, there are many consumers Выпуск журнала №-24 Часть–4_ Апрель –2025 53 MODERN EDUCATION AND DEVELOPMENT (buyers) of transport services and, on the other hand, many producers (suppliers) of these services as market participants. To determine the market capacity of passenger transportation services not only in terms of supply, but also in terms of potential sales, it is necessary to assess the consumption and production potential of the market. Market for passenger services by a transport company Creating and maintaining a data Current analysis of demand for bank of analysis results public transport services Analyzing competitors' performance Short-term forecast of demand for corporate passenger services Assessment of internal and external factors in the formation of urban transport infrastructure Determining the volume of passenger services based on the current regulatory framework Transport company advertisement Assessment of the effectiveness of enterprise activities in the passenger service marketсамарадорлигини баҳолаш Collaborate with other transportation companies to solve common logistics issues Выпуск журнала №-24 Часть–4_ Апрель –2025 54 MODERN EDUCATION AND DEVELOPMENT Assessment of the effectiveness of enterprise activities in the passenger service market Figure 1. General scheme of formation of the service market segment of urban passenger transport enterprises The consumption capacity of the market is the ability to absorb a certain amount of services (market capacity in term