Logo design love: a guide to creating iconic brand identities

Аннотация

Brand identity design. Who needs it? Every company on the planet. Who provides the service? You. But how do you win big-name clients? And how do you stay relevant? Design is an ever-evolving profession. If you’re like me, one of your goals as a graphic designer is to always improve your skills so that you can attract the clients you want. So it’s vital that you keep learning and growing. This book is about sharing with you everything that I know about creating brand identities so that you can stay motivated and inspired, and make smart and well-informed decisions when procuring and working with your clients. But who am I, and what reason do you have for heeding my advice?