The Importance of Advertising on the Development of Corporate Tourism

Аннотация

The article analyzes the importance of using advertising in the development of corporate tourism. Tourism is currently one of the leading and most dynamic sectors of the world economy. The tourism industry is in constant development - new tourist centers, destinations, and tourism products are being created. The development of large enterprises has led to the emergence of corporate tourism, which is understood as the organization of business travel and recreation for employees of various companies.