BUILDING A POSITIVE IMAGE OF UZBEKISTAN AS A TOURIST STATE

Аннотация

The article considers the issue of the image of the state in the context of the development of the tourism industry in Uzbekistan. It is proved that the image of the state in the international arena is one of the main factors in the formation of the country's international relations. The need to strengthen the information potential of the state, purposeful interaction with the mass media for the correct formation and presentation of information about the country was noted. It is proved that a prerequisite for a positive perception of the country and the successful development of internal public relations is the formation of a single value base acceptable to the vast majority of the population, various strata and social groups of the national consciousness and the formation of the national idea of the country.