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РецензированоEN1996

Marketing Management. Knowledge and Skills

J. Paul Peter · James H.Donnelly

Учебная литература · 1996

Аннотация

Our goal in the first edition of this text was to develop a complete student resource for marketing management education. This goal has not changed in this, the fourth edition. The structure of this edition of our book developed over many years as we experimented successfully and unsuccessfully with various teaching philosophies.

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«Our goal in the first edition of this text was to develop a complete student resource for marketing management education.»

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Our goal in the first edition of this text was to develop a complete student resource for marketing management education. Полный текст публикации CiteX не хранит — доступ к первоисточнику открывается по DOI согласно лицензии издателя и выбранному плану.

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