COMPARATIVE ANALYSIS OF ENGLISH AND UZBEK ECONOMIC ADVERTISEMENTS

Аннотация

This study presents a comparative analysis of economic advertisements in English and Uzbek, focusing on linguistic features, persuasive strategies, and cultural elements. By examining print and digital ads from both language communities, the research identifies similarities and differences in how products and services are promoted. The analysis draws on discourse and pragmatics theories to uncover how language reflects economic values and consumer behavior. Findings show that while English ads prioritize individualism and direct appeal, Uzbek ads often rely on collectivist values and indirect persuasion. These insights have implications for marketing, translation, and intercultural communication in economic contexts. Furthermore, the study highlights the increasing need for cultural competence in advertising practices due to globalization. As societies become more interconnected, understanding the communicative norms of different cultures becomes essential. The results offer valuable perspectives for linguists, translators, marketers, and educators, especially in business communication. The paper also points toward the importance of future research that explores multimodal advertising and how digital transformation affects linguistic choices. Keywords: Advertisement, economic discourse, English, Uzbek, persuasion, culture, pragmatics, marketing, consumerism, directness, collectivism, discourse analysis