DIGITAL SUBJECTIVITY OF THE INDIVIDUAL IN THE ERA OF ARTIFICIAL INTELLIGENCE

Аннотация

In the context of the rapid development of artificial intelligence (AI) technologies, not only institutions and governance mechanisms are being transformed, but also the very concept of personality, its identity, and social status. Digital subjectivity has become a key category of analysis in the philosophy of technology, law, and socio-humanitarian sciences. This study aims to investigate the phenomenon of digital identity and subjectivity of the individual amid automated control, algorithmic governance, and platform dependency. A conceptual model is proposed to assess digital subjectivity, taking into account ethical, legal, and cultural factors, especially within the emerging digital policies of Uzbekistan. Keywords: artificial intelligence, digital subjectivity, identity, autonomy, digital law, platform, Uzbekistan The rapid and pervasive integration of artificial intelligence (AI) technologies into virtually all spheres of social life has fundamentally reshaped the conceptualization of individual identity and subjectivity. Traditional philosophical and legal paradigms that have long grounded the understanding of the person as an autonomous, rational agent with stable rights and responsibilities are increasingly challenged by the emergence of digital subjectivity — a phenomenon that redefines the individual through the lens of data, algorithms, and platform-mediated interactions. At its core, digital subjectivity refers to the new mode of existence in which a person’s identity is co-constructed by both the individual and complex technological infrastructures. These infrastructures collect vast amounts of personal data — including behavioral patterns, communication histories, biometric markers, and socio-economic indicators — and process this data through advanced machine learning and predictive analytics to create dynamic digital profiles. Such profiles not only reflect past and present states but also forecast future behaviors, preferences, and potential social actions. This capability of AI to “anticipate” human behavior introduces novel questions about autonomy, free will, and self-determination in the digital age. From a philosophical standpoint, digital subjectivity complicates classical notions of 157 MODELS AND METHODS IN MODERN SCIENCE International scientific-online conference personhood. The boundary between the self and external systems blurs, as the digital persona becomes both an extension and, at times, an independent actor with emergent properties beyond direct human control. This challenges existential and ethical frameworks by raising dilemmas around identity fragmentation, multiplicity of selves, and the persistence of personal continuity when mediated through digital platforms. The concept of responsibility also becomes problematic: if algorithmic systems influence decision-making or autonomously act on behalf of individuals, how do we assign moral and legal accountability? Legally, the advent of digital subjectivity necessitates significant reevaluation and adaptation of regulatory frameworks. Existing laws on privacy, data protection, identification, and liability are frequently inadequate to address the complexities introduced by AI-driven environments. For example, conventional identification methods based on physical documents or biometrics now coexist with, or sometimes are replaced by, algorithmically generated digital identities. Issues arise concerning the validity and legal recognition of such identities, their susceptibility to manipulation, and their implications for personal rights. Moreover, digital subjectivity introduces challenges in protecting individual autonomy and preventing discriminatory practices embedded in biased algorithms. In Uzbekistan, these global phenomena intersect with unique socio-cultural and institutional conditions. The country is undergoing rapid digital transformation characterized by ambitious e- governance initiatives, expanding digital infrastructure, and growing public engagement with online platforms. However, the legal system and public policy frameworks are still evolving to effectively incorporate AI governance and digital rights protection. Thus, there is an urgent need to develop contextually relevant mechanisms that respect cultural values, address social expectations, and ensure equitable participation in the digital society. This study adopts a comprehensive interdisciplinary methodology to analyze digital subjectivity, synthesizing insights from philosophy, law, sociology, and information technology. The philosophical inquiry explores the ontological and ethical dimensions of subjectivity transformation in AI contexts. Legal analysis examines the adequacy of existing normative instruments and identifies gaps concerning digital identity recognition and protection. Empirical observations of Uzbekistan’s digitalization processes provide concrete grounding and illustrate practical challenges and opportunities. 158 MODELS AND METHODS IN