POTENTIAL OF CONSTRUCTION INDUSTRY ENTERPRISES IMPROVEMENT DIRECTIONS

Аннотация

Economic potential occupies a special place in the system of organization of the national economy as ameans offorming the production process and itsmaterial basis. Thelevel of economic potential characterizes the level of economic development, determines the competitiveness ofthecountry, thelevel of capitalizationofenterprises. Key words: productiveforces ,production​ releasepotential ,maximum opportunity In the context of the digitalization of the economy, one of the economic categories that is receiving great attention is the concept of the economic potential of an enterprise. In order for economic processes to occur in enterprises and bring them a certain level of benefit, intangible assets are also involved, along with material and labor resources. Their totality cannot be called material and labor resources as before. If this were done, intangible assets would no longer be included in their composition. Therefore, it is appropriate to call them the economic potential of the enterprise. Because in this, along with material resources, intangible assets and labor resources are fully reflected. In the conditions of market relations, each enterprise seeks to ensure its rapid development based on the continuous growth of production, improvement of product quality and its timely sale, as well as timely receipt of planned profits and income. Therefore, the activities of the enterprise should be multi-purpose and dynamic, aimed at innovative development, striving for the effective use of production capacities and resources, andable torespond to market conditions in atimely andefficient manner. In this paragraph, we will study the specific features of managing the economic potential of construction industry enterprises, in turn, the construction industry is a complex of activities for the construction of residential and non-residential buildings in a given country 1. In turn, in our opinion, construction industry enterprises are enterprises engaged in the construction of residential buildings and non-residential complexes in a given country. The management of the economic potential of construction industry enterprises can be understood as influencing the economic activities of enterprises engaged in the construction of residential and non-residential buildings through various methods and means. That is, the management of the economic potential of an enterprise means the organization of the economic activities of the enterprise in scientific, technical, industrial, technological, administrative and other areas based on management functions and principles. Construction enterprises, in turn, are the main link in the construction complex,which can be classified according to many criteria listed below. In particular, all construction enterprises are divided into 2 groups according to the economic purposeoftheproducts they produce: 1Electronicresource.https://spravochnikvs.com/stroitel_naya_promyshlennost_#2 page783 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue06,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai 1.Enterprises producing means ofproduction; 2.Enterprises producing consumergoods. In addition, according to the content of activities in capital construction, construction enterprises can be divided into: -construction and installation work (performance ofall types of construction work); -Perform construction industry production work (for the production of construction materials andproducts); -construction transport enterprises (enterprises that transport construction production elements); -mechanization enterprises (construction machinery operation and repair enterprises), etc. In the process of interpreting the concept of economic potential of construction industry enterprises, it is important to dwell on the meaning of the concept of potential. It is necessary to consider the interpretations of the concept of "potential" as a term by various scientists and determine its place in the formation of economic interests. The concept of "potential" is derived from the Latin word "potentia", which means "possibility, strength, power". In economic literature, the concept of "potential" is defined as "a set of available means", "potential in any field", "available resources, means, reserves" 2. The common aspect of the above interpretations of the concept of "potential" as a term is the possibility of implementing a set of certain means necessary and required to achieve certain goals. Based on this, it can be said that several interpretations of theconcept of "economicpotential" are presented in theeconomic literature. "Economic potential" as an economic category is a system that reflects the economic situation, reflecting complex,multifaceted relationships that determine itsdevelopment and current state. In scientific literature, the term "potential" has various meanings, including concepts such as "power", "streng