LEGAL REGULATION OF BIG DATA IN E-COMMERCE IN UZBEKISTAN: CURRENT STATE AND DEVELOPMENT PROSPECTS

Аннотация

This article analyzes the current state and future prospects of legal regulation of Big Data in e-commerce in Uzbekistan, emphasizing personal data protection, electronic commerce operations, and competition law. Recent legal reforms, particularly the Law “On Personal Data” (№. LRU-547, 2019), the Law “On Electronic Commerce” (№. LRU-792, 2022), and the Law “On Competition” (№. LRU-850, 2023), have established a comprehensive framework addressing data localization, electronic contracts, and anti-competitive practices. The analysis highlights practical challenges, including strict data localization rules and regulatory enforcement difficulties. The article offers recommendations for improving regulatory clarity, enhancing institutional capabilities, and aligning Uzbekistan’s legislation more closely with international standards. Keywords: Big Data, e-commerce, personal data protection, electronic commerce law, competition law, data localization, regulatory challenges, digital markets, legal framework, consumerprotection.