CLASSIFICATION OF ENTERPRISE BUSINESS MODELS AND THEIR EVOLUTION

Аннотация

The article theoretically explores the types of business models based on business criteria, the necessity of transitioning from a "production-oriented" business model to a "customer-oriented" business model, characteristics of business models, and the issues of transforming initialdata intoeconomic outcomes. Keywords: business, enterprise, market, business model, customer, management, resource, capability, innovation,competition, cost, value, profit. Introduction. In the market conditions, the enterprise is always in search: compares its place, its uniqueness, its possibilities to achieve its goals. In other words, in search of its own unique businessmodel. Therefore, thestudiedtopicis considered dolzarib. Analysis of the literature on the topic: In the studied literature, issues such as the theoretical and methodological foundations of the formation of the business model of the enterprise, which is the main platform for the selection, testing and formation of competent use competencies in enterprises, are highlighted [1,2,3,4,5]. Research methodology. Economic analysis, comparative analysis and synthesis, induction and deduction, systematic analysis, scientific abstraction and other methods were widely used in the research process. Analysisandresults. Based on the stage of the enterprise's life cycle, its activity goals are determined, which determinetheformation ofvarious types ofbusiness models. For example, at the initial stage, the enterprise focuses its activities on the efficient use of resources, thereby forming a resource business model. Studies have shown that, depending on thegoals of the enterprise, there can bevarious types ofbusiness models that are proposed to be classified according to business criteria: the direction of business development, functional affiliation, as well as thedegree ofopenness ofthebusiness model (Figure 1). A characteristic feature of the last decade has been the increased active interest in new technologies, including in the management of enterprises. Business owners, in conditions of strict state regulation of industrial enterprises, realized the need for qualitatively different management, whileall enterprises usedthe"production" business model. The"production" model involves theproduction ofproducts, and then the search for ways to page269 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue06,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai sell them. Acting according to the traditional model, the company is always trying to find ways tosell its products. At the same time, when using the "Production" business model, the following problems arise in theproduction process: The production of goods that are not yet in demand on the market is associated with the emergence of costs - you have to pay for the services and goods of suppliers (components, raw materials, electricity, etc.) orinterest onbank loans. Theneed tostore and transport goods andthecosts incurred for them. The need to conduct special advertising and marketing activities to encourage the customer to purchase thisparticular product (thecustomer may not need thisproduct). Customer satisfaction remains at a very low level, because he is forced to buy what the market iscurrently readyto offer him. The transition to market conditions has put forward, first of all, the three main factors of business success ("quality", "price", "time") and has led to new methodological and technical management, which allows you to achieve competitive advantages in the industry, namely product quality, enterprise costs, speed andquality ofbusiness processes approaches. The realities of modern business are such that the effective operation of an enterprise involves the transition to a fundamentally new - "customer-oriented" business model, in which the product is produced according to thewishes ofthe consumer. Thisapproach toorganizing theactivities of an enterpriseprovides a numberof advantages: • There will be no problems with selling goods: the goods that the customer and the market demand are produced. The costs associated with production, overproduction and storage are reduced. •Customerrequirements are met moreaccurately. •There isan improvement in theflowoffinancial resources. The use of the "customer-oriented" business model is directly related to the ability of production to flexibly respond to the changing needs of consumers, which leads to the emergence ofnewtrends in theindustry andnew technologies inproduction. The environment in which enterprises operate has changed radically. The issues of increasing the efficiency of enterprises come to the fore. This task is complex and complex, and it cannot besolved without forming an effective business model. Based on this, enterprises must have the means to convert initial data into economic results. (Figure 2). A business model converts innovation into economic value. It clearly