ISSUES OF YOUTH IDENTIFICATION IN THE CONDITIONS OF NATIONAL VALUES AND GLOBALIZATION

Аннотация

Interactions between national values and global cultures are of great importance in the formation of youth identity in the process of globalization. This article analyzes the impact of national values and globalization on youth identity, and how these processes lead to social and cultural changes. The article examines the role of national values in the formation of personal and social identity of young people, as well as new problems arising in the context of globalization. The study analyzes the impact of globalization processes on the identity of young peopleand theirattitudetowards national culture, as well as theimportance ofstatepolicy. Key words: National values, globalization, youth identity, cultural changes, personal identity, social identity, global society, culture and education policy. The process of globalization is leading to social, political and cultural changes in different parts of the world. On the other hand, the process of preserving and developing national values, traditions and cultural heritage is of great importance for young people in forming a sense of identity, strengthening personal and social identity. The formation of personal and social identity of young people is directly related to social system and cultural changes, as well as the impact of globalization. This article analyzes the national values and globalization processes thataffect theformation of youth identity. Globalization is one of the most powerful and comprehensive processes of the modern era, which directly and indirectly affects the process of personal identification of the younger generation. As a result of this process, intercultural contacts are strengthening, and young people are becoming active participants in the global information space. On the one hand, this situation has a positive impact on the adaptation of young people to modern social life by expanding their worldview and introducing them to international norms and values. In particular, elements of global culture are rapidly spreading through the Internet, mass media, and social networks, introducing new facets to the worldview and sense of identity of young people. However, there are also negative aspects ofthis process. In particular, uncultured universalism - that is, the desire for a single globalized culture - can weaken the process of understanding and appreciating the national identity of young people. The weakening of national values, the decline in interest in language and cultural heritage create a phenomenon of "cultural alienation" in the younger generation. This, in turn, has a negative impact on social integration andtheformation ofcivicconsciousness. Therefore, in order to form a healthy and stablepersonal identity of young people in the process of globalization, it is necessary to strengthen their sense of identity based on national culture and values. Through education, mass media and cultural policy, forming a balanced worldview between nationalism and globalism in the minds of young people, and educating them as page200 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue06,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai culturally aware and socially responsible individuals should be one of the priorities of modern statepolicy. National values play a central role in the formation of personal and social identity of the younger generation. The process of each person's self-awareness, determination of social roles and finding their place in society is closely related, first of all, to the culture and historical and cultural context to which they belong. National culture, traditions, customs and historical memory serve as the basis for the formation of social adaptation and civic identity in the minds ofyoung people. In the conditions of modern globalization, it is becoming more and more difficult for young people to understand and preserve their national identity. Therefore, preserving national values, passing them on to the younger generation, and harmonizing these values with modern moral and spiritual standards have become an urgent issue. In particular, strengthening cultural heritage and historical consciousness, and forming respect for national culture can ensure the personal development andsocial activity of young people. The education system plays a crucial role in this process. Through in-depth teaching of national values, history, literature and cultural heritage in schools and higher education institutions, young people develop a sense of loyalty to their nation, civic responsibility and spiritual maturity. Such an approach creates the basis for their active participation in the global arena withoutlosing theircultural identity. Thus, national values are not only the successors of historical and cultural memory, but also a stable basis for the personal and social identification of the younger generation. Their preservation an