ВЛИЯНИЕ НАЦИОНАЛЬНОГО ИМИДЖА И КУЛЬТУРНОГО БРЕНДИНГА НА ПОВЕДЕНИЕ ИНОСТРАННЫХ ТУРИСТОВ НА ПРИМЕРЕ УЗБЕКИСТАНА

Аннотация

The article explores the impact of national image and cultural branding on the behavior of international tourists. Based on the analysis of statistical data and survey results, it demonstrates that a positive perception of a country directly influences tourist interest, builds trust, and encourages repeat visits. Using Uzbekistan as a case study, the article highlights effective mechanisms for developing a national tourism brand and provides practical recommendations for enhancing the country's image in the international tourism arena. Keywords: national image, cultural branding, tourist behavior, inbound tourism, country brand, tourist perception, international tourism, Uzbekistan.