PRAGMATIC STRATEGIES IN TOURISM COMMUNICATION IN ENGLISH, UZBEK, AND TURKISH

Аннотация

This study investigates how intercultural pragmatics intersects with tourism-specific terminology, emphasizing the influence of culturally defined communicative norms on language use in tourism settings. Since tourism acts as a medium for global interaction, its terminology must cater to a wide range of pragmatic expectations. The paper examines key aspects such as speech acts, politeness norms, implied meanings, and the role of context in understanding tourism-related discourse across various cultures. By analyzing English, Uzbek, and Turkish tourism terminology, the study uncovers frequent pragmatic challenges and proposes strategies to enhance intercultural communication in tourism. Keywords: Intercultural pragmatics, tourism terminology, speech acts, politeness, cross-cultural communication