XORIJIY DAVLATLARDA VALYUTANI TARTIBGA SOLISH SOHASIDA QO‘LLANILADIGAN TAJRIBALAR

Аннотация

This article explores modern approaches to developing digital marketing strategies in the activities of commercial banks from both theoretical and practical perspectives. In today’s competitive environment, banks aim to attract customers, increase loyalty, and strengthen their competitiveness through digital technologies. The paper discusses key principles of digital marketing, identifying https://scientific-jl.com 2 9 4 64-son_4-to’plam_Iyun-2025 ISSN:3030- 3 6 1 3 T A D Q I Q O T L A R jahon ilmiy – metodik jurnali customer needs, selecting digital channels, personalization, and automated marketing approaches. The practices of Uzbekistan’s commercial banks are analyzed and compared with leading international experiences. Based on the findings, practical recommendations are provided for national banks. Keywords: commercial banks, digital marketing, marketing strategy, customer loyalty, online marketing, personalization.