K-POP SANOATINING JANUBIY KOREYA IQTISODIYOTI VA TURIZMIDA TUTGAN O’RNI

Аннотация

The article analyzes the significant impact of the rapidly developing K-pop industry on South Korea's economy and tourism. It examines the industry's strengths and weaknesses, as well as existing opportunities and potential threats it may face. The study highlights how K-pop contributes to the economy through album sales, concerts, and brand partnerships, which boost national income, while also increasing global interest in Korean culture through tourism.However, the article also discusses challenges, such as the excessive growth of the industry leading to reduced investments in other sectors and the potential decline 62 ResearchBib IF - 11.01, ISSN: 3030-3753, Volume 2 Issue 6 of global interest. Additionally, it presents recommendations for further developing the K-pop industry, including environmentally friendly production methods and strategies to distribute tourism benefits across the country. Keywords: South Korea, K-pop industry, economy, tourism, K-pop groups, economic benefits, tourists, albums, music releases, HYBE, BTS, SWOT analysis.