EFFECTIVE USE OF MASS MEDIA FOR COLLABORATIVE LEARNING

Аннотация

This study explores the role of mass media in enhancing collaborative learning, student engagement, and academic performance. Despite widespread access to mass media platforms, limited empirical research exists on how these tools can effectively support students and researchers in collaborative academic environments. Using a mixed-method approach, including a literature review and survey data from 723 respondents, this research identifies positive correlations between mass media usage, peer and supervisor interactivity, and improved academic outcomes. The findings highlight the significance of integrating mass media tools such as Facebook, Twitter, and blogs into educational practices to foster meaningful engagement, creativity, and satisfaction among students and researchers. The study further emphasizes the necessity of adapting educational methods to suit digital learners, calling for the transformation of traditional pedagogical models. The integration of hybrid learning models, combining in-person and digital elements, is presented as an effective strategy for modernizing academic delivery. Keywords: Mass media, collaborative learning, student engagement, academic performance, higher education, social media, hybrid learning, digital pedagogy, educational technology