REQUIREMENTS FOR PROTECTING THE PERSONAL DATA OF NETWORK USERS

Аннотация

In today's digital age, technological advancements have penetrated almost every aspect of our lives and play a significant role in increasing the efficiency of human activities. In particular, theinternet offers awide range of services suchas communication, onlinecommerce, education, and information sharing, making life more convenient and connected. However, while these digital services provide numerous advantages to users, they also introduce serious risks related to the protection of personal data. Personal data includes information such as a user's name, surname, date of birth, residence address, phone number, email address, and financial details. If such sensitive data is misused or accessed by unauthorized parties, it can lead to various types of harm or exploitation. Therefore, ensuring data security in the digital environment and protecting users' personal information have become critical and urgent issues. This article explores the key requirements, international standards, and modern approaches related to safeguarding personal data of internet users. It also highlights various cybersecurity policies and outlines practical steps that users themselves should follow to minimize the risk of data breaches. By understanding and implementing these protective measures, users can engage withthedigital world in a moresecure and reliable manner. Keywords:Information Technologies, Information Systems, Information Confidentiality, Personal Data, Digital Technologies, Internet, Data Security, Encryption, Security Protocols In the current era, characterized by the rapid and relentless development of information and communication technologies, safeguarding personal data belonging to each individual from cyber threats has become an increasingly critical priority. Protecting such data from unauthorized access, misuse, and malicious exploitation demands much greater attention and effort than ever before. The continuous advancement of digital technologies has significantly elevated the importance and value of personal information for individuals, organizations, and society as a whole. Alongside this, however, concerns and anxieties surrounding the management, privacy, and security ofpersonal data havealso escalated dramatically. As these concerns intensify, it becomes progressively more challenging for individuals to maintain effective control and oversight over their personal information. Factors such as the widespread collection, processing, and sharing of data by multiple digital platforms complicate personal data management, making it harder for users to protect their privacy. Furthermore, international legal frameworks and national legislations provide individuals with the right to access, search, store, disseminate, and utilize information freely, which, while vital for transparency and freedom of information, simultaneously adds complexity to the challenge of safeguarding data privacy. The growing globalization and interconnectedness of information systems have led to increased interest and focus on addressing data privacy concerns worldwide. Numerous scientific studies and practical investigations have been undertaken to analyze the problem from various perspectives. These efforts have highlighted the urgent need to develop robust and effective mechanisms to protect personal information in the digital environment. Initially, research efforts focused mainly on establishing regulatory frameworks and legal standards designed to govern data privacy. However, these mechanisms often overlooked the influence of page2477 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue05,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai external factors such as technological innovations, cross-border data flows, and differences in cultural or legal interpretations between countries. As a consequence, a variety of data confidentiality issueshave emerged, varying widely amongnations and regions simultaneously. To effectively resolve these multifaceted challenges, it is imperative to develop comprehensive requirements and standards that ensure data security in digital technologies. Such requirements should address not only technical aspects but also legal, organizational, and ethical dimensionsof personal data protection. Table1 Requirements for Ensuring the Security of Personal Data When Using Digital Technologies When transmitting digital data, encryption protocols (such as Encryption and SSL/TLS) are required. These protocols encrypt data and provide security protocols security during transmission. Users are required to create secure passwords and use authentication methods. Secure passwords should be strong and random, and users Secure passwords should be given the opportunity to update their passwords regularly. andauthentication Authentication methods ensure that the user is authenticated by entering the user's ID andthecorrect passw