THE IMPACT OF SOCIAL NETWORKS AND DIGITAL COMMUNICATION ON MODERN UZBEKISTAN AND ENGLISH

Аннотация

social media, such as Facebook, Instagram and Twitter, are causing language changes, leading to the emergence of new lexical units, expressions and communication styles. This process, on the one hand, accelerates the evolution of language, on the other hand, affects cultural and social contexts. The impact of digital communication on language, including the process of acquisitionand thedevelopment ofcreativelanguage, is also considered. Key words: social media, language change, terminology, lexical changes, creative language, digital communication. Through social networks, people can communicate with each other, make new friends, and even create business opportunities. They have the opportunity to connect with each other anywhere and at any time. This eliminates geographical and cultural barriers between people. With the help of social networks, people have the opportunity to express their opinions, discuss problems, and develop creative ideas. However, there are also problems associated with social networks. For example, questions arise about the reliability and veracity of information distributed on social networks. Many people accept information distributed on social networks without checking it, which leads to the spread of misinformation. Another important aspect of digital communication is the changes taking place in the field of business and marketing. Through digital marketing, companies have the opportunity to present their products and page2087 INTERNATIONAL JOURNAL OF ARTIFICIAL INTELLIGENCE ISSN:2692-5206,ImpactFactor:12,23 AmericanAcademicpublishers,volume05,issue05,2025 Journal: https://www.academicpublishers.org/journals/index.php/ijai services to a wide audience. It becomes easier to implement advertising and marketing strategies, communicate with customers, and learn their opinions through social networks. This creates new opportunities for companies and increases their competitiveness. In the case of Uzbekistan, the impact of social media and digital communication is even more pronounced. A large proportion of Uzbek youth actively use social media. Various projects and initiatives organized through social networks in Uzbekistan are important in attracting young people to social activities. There are also opportunities to promote the culture and traditions of Uzbekistan through digital communication, to introduce them to the international arena. Social networks and digital communication play an important role in our modern life. They facilitate communication between people, accelerate the process of information exchange and help establish connections on a global scale. To study this topic in more depth, we will pay attention to the following aspects: social networks are platforms that allow people to communicate, exchange information and support each other via the Internet. Popular social networks such as Facebook, Instagram, Twitter, TikTok allow users to share their thoughts, pictures, videos and other types of content. Digital communication is a communication process carried out using digital technologies. It can be in the form of text, audio, video and visual materials. Digital communication is characterized by speed, convenience and the ability to create global connections. • Instant communication: people can communicate with each other quickly and easily through social networks. This is especiallyimportant forpeople living far away. • Information sharing: users have the opportunity to share information on various topics. This expandsknowledge and helpstogenerate newideas. • Social networking: social networks help to maintain relationships with friends, family, and colleagues. They also provide opportunities to make new acquaintances.Social networks serve as an important tool in increasing the tourism potential of Uzbekistan, preserving and developing its cultural heritage. Through digital communication, it is possible to show foreign guests the beauties of Uzbekistan, increase their interest and encourage them to visit our country. However, there are also negative aspects of digital communication. In general, the impact of social networks and digital communication on modern Uzbek and English is a wide- ranging and complex process. Social networks serve as an important tool in establishing contacts between people, creating new opportunities and developing cultural exchange. However, it is also necessary to take into account their negative effects. In order to use social networks effectively, use their advantages and reduce their negative effects, each of us must take a responsible approach to ourselves. Everyone needs to analyze how they use social media in theirlives, howthey evaluate their impact, and what changes are occurring inthese processes. At the same time, new approaches should be developed in the education and upbringing system to improvethe impact of social media and digital communication. It is important to teach young people to use social media wisely, inform them about t