ZAMONAVIY SHAROITDA INVESTITSIYA LOYIHALARINI BOSHQARISH

Аннотация

This article analyzes the main principles, methods, and tools for effective management of investment projects in the context of modern economic conditions. It highlights the importance of risk management, innovative approaches, and the use of digital technologies in enhancing the financial and strategic efficiency of projects in a market economy. The study also examines the common challenges faced during the implementation of investment projects and suggests practical solutions to overcome them. The analysis is complemented with recommendations aimed at improvingthe effectiveness ofinvestment activities. Keywords: Investment project, management, modern methods, risk management, strategic planning, digital technologies, innovation.