РАЗРАБОТКА МЕТОДИЧЕСКИХ ПОДХОДОВ К ОЦЕНКЕ КОНКУРЕНТОСПОСОБНОСТИ АПТЕЧНЫХ ОРГАНИЗАЦИЙ: РЕГИОНАЛЬНЫЙ АСПЕКТ

Аннотация

The article is devoted to developing methodological approaches to assessing the competitiveness of pharmacy organizations in the dynamic pharmaceutical market. Using Samarkand region as a case study, the authors analyze key competitiveness factors, including economic, social, and technological aspects. A multi-level assessment model integrating quantitative and qualitative indicators is proposed. The study results demonstrate the effectiveness of implementing digital tools, optimizing product range, and strategic positioning. The practical significance of the work isconfirmed bytesting inregional pharmacy networks. Keywords: competitiveness, pharmaceutical market, pharmacy organizations, SWOT analysis, digitalization. Annotatsiya:Maqola dinamik farmatsevtika bozorida apteka tashkilotlarining raqobatbardoshligini baholashning metodik yondashuvlarini ishlab chiqishga bag‘ishlangan. Samarqand viloyati misolida iqtisodiy, ijtimoiy va texnologik jihatlarni o‘z ichiga olgan raqobatbardoshlikning asosiy omillari tahlil qilingan. Miqdoriy va sifatli ko‘rsatkichlarni birlashtiruvchi ko‘p bosqichli baholash modeli taklif etilgan. Tadqiqot natijalari raqamli vositalarni joriy etish, assortimentni optimallashtirish va strategik pozitsiyalash samaradorligini ko‘rsatadi. Ishing amaliy ahamiyati mintaqadagi apteka tarmoqlarida sinovdan o‘tkazilganligi bilantasdiqlangan. Kalit so‘zlar:raqobatbardoshlik, farmatsevtika bozori, apteka tashkilotlari, SWOT-tahlil, raqamlashtirish. 431 INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCHERS ISSN:3030-332X Impact factor: 8,293 Volume 11,issue1,April2025 https://wordlyknowledge.uz/index.php/IJSR worldly knowledge Index: googlescholar, research gate, research bib, zenodo,open aire. https://scholar.google.com/scholar?hl=ru&as_sdt=0%2C5&q=wosjournals.com&btnG https://www.researchgate.net/profile/Worldly-Knowledge https://journalseeker.researchbib.com/view/issn/3030-332X