THE IMPACT OF DIGITAL PLATFORMS ON INVESTMENTS IN THE GREEN ECONOMY THROUGH THE DEVELOPMENT OF INTERNATIONAL TOURISM

Аннотация

This article examines how digital platforms are reshaping international tourism to support green-economy investments. Technologies like ICT (Information and Communication Technology), IoT (Internet of Things), AI (Artificial Intelligence), big data, AR/VR (Augmented Reality/Virtual Reality) and blockchain power “smart tourism” tools from UNWTO’s MUST app for trip insights and e-visa systems to AI-enabled flight optimization and hotel energy‑waste management helping destinations manage visitor flows, reduce carbon footprints and access eco-focused financing through channels like green bonds and credit facilities. Meanwhile, demand for sustainable travel is accelerating, especially among Gen Z and millennials. Surveys show nearly 50% of Gen Z travelers are eco-anxious and willing to pay premiums for green- certified stays. Digital platforms amplify this demand through environmental filters, virtual tours, and social media storytelling, guiding funds toward regenerative tourism, renewable-energy upgrades and local ecotourism turning digital engagement into real-world green investment flows. Keywords: digital platforms, green investment, sustainable tourism, international tourism, eco‑innovation, digitalization.