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РецензированоEN2025

ERGONOMICS AND BRANDING: PHONETIC AND VISUAL ANALYSIS OF POPULAR UZBEK ERGONYMS

Mahina Saidova (1-Year student Termez state university Foreign Philology Faculty English language teaching department)

Наука и инновация · 101-102 · 2025

Аннотация

This study explores the ergonomic aspects of ergonyms (brand names) used by Uzbek youth on digital platforms, particularly focusing on their phonetic simplicity and visual appeal. The research examines how brand names are crafted to be catchy, memorable, and modern, often incorporating English or hybrid elements. By analyzing a selection of popular ergonyms on Instagram and Telegram, this paper identifies common ergonomic features and discusses how these contribute to the success of digital branding in Uzbekistan.

Доказательный фрагмент

«This study explores the ergonomic aspects of ergonyms (brand names) used by Uzbek youth on digital platforms, particularly focusing on their phonetic simplicity and visual appeal.»

Образец извлечения

Демо-превью

This study explores the ergonomic aspects of ergonyms (brand names) used by Uzbek youth on digital platforms, particularly focusing on their phonetic simplicity and visual appeal. Полный текст публикации CiteX не хранит — доступ к первоисточнику открывается по DOI согласно лицензии издателя и выбранному плану.

DOI не указан
Цитирований
0
Просмотров
0
Тип
Журнал
Страна
Узбекистан
Ключевые слова
Ergonymy, branding, phonetics, visual design, Uzbek youth, Instagram, Telegram, digital marketing, ergonomics, hybrid names.
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