Interpretations of Speech Influence in Modern Linguistics

Аннотация

This article explores the multifaceted concept of speech influence within the framework of modern linguistics, highlighting its increasing relevance in contemporary society due to the growing use of persuasive language in media, politics, and digital communication. The study outlines the linguistic and psychological mechanisms that underpin effective persuasive speech, drawing on theories and findings from both Western and Russian linguistic traditions. Key contributions by scholars such as D. Carnegie, R. Lakoff, T. Ulloa, I. Sternin, and O. Issers are discussed to differentiate between forms of influence such as convincing versus persuading. The paper emphasizes the importance of lexical choice, emotional appeal, message clarity, and speaker credibility in the process of speech influence, and concludes by identifying the interdisciplinary nature of this phenomenon, integrating insights from psycholinguistics, rhetoric, communication theory, and sociolinguistics. Keywords: Speech influence, persuasive discourse, convincing vs persuading, linguistic means, psychological impact, rhetoric, communicative linguistics, psycholinguistics, mass communication, manipulation in language. advertising. Research identifies credibility, simplicity, Introduction: In contemporary society, speech has relevance, memorability, novelty, and subtlety as evolved into a potent instrument for influencing and pivotal factors enhancing persuasive effectiveness guiding public behavior. The advent of mass media and (O’Keefe, 2002; Perloff, 2003; Valerias-Jurado et al., social networking platforms has facilitated the 2018). proliferation of eloquent individuals who position themselves as leaders, motivators, and influencers, F. Ulloa (2019) distinguishes between "convincing," a significantly impacting public consciousness. logic-driven approach, and "persuading," an Consequently, the analysis of speech influence and its emotionally charged influence, thereby underscoring underlying mechanisms has become increasingly the role of lexical choice, avoidance of negative pertinent. This paper addresses both linguistic and connotations, and strategic intimidation. Russian psychological dimensions of persuasive speech, linguists Sternin (1993, 2010, 2012) and Issers (2009) exploring how these elements collectively determine conceptualize speech influence broadly and narrowly, its effectiveness in public discourse. highlighting its multidisciplinary nature, integrating linguistics, psychology, rhetoric, pragmatics, and Literature review communication theory. Parshin (2000) and Shelestyuk The phenomenon of speech influence has garnered (2009) expand on this, examining how linguistic and extensive attention across linguistic and psychological paralinguistic cues reshape collective and individual research. Carnegie (1936) was among the earliest to consciousness, while Kovaleva (2023) notes the elucidate practical aspects of persuasive interplay between verbal, emotional, and mental communication, emphasizing clarity and relatability. components in speech acts. Linguistically, persuasive discourse—described by