PROMOTING A READING CULTURE AMONG UNIVERSITY STUDENTS

Аннотация

In recent years, the significance of reading in higher education has drawn increasing attention from educators, researchers, and policymakers. A well-developed reading culture among students contributes not only to academic success but also to personal and professional development. This paper explores the current state of reading habits among university students and identifies the factors that influence their reading behavior. Using a mixed-methods approach, including surveys and interviews, the study investigates both the challenges and opportunities in promoting a reading culture. The findings highlight the role of digital technologies, institutional support, peer influence, and individual motivation. The article concludes by recommending practical strategies that can be employed by educators and institutions to foster a sustainable and engaging reading environment. Keywords: reading culture, university students, education, motivation, digital reading, literacy development 1. Introduction Reading plays a vital role in the intellectual, emotional, and social growth of individuals, especially university students who are preparing to enter the professional world. In academic settings, reading is more than a tool for acquiring information—it is a habit that cultivates critical thinking, enhances language proficiency, and supports lifelong learning. Despite its importance, recent trends indicate a decline in students' reading habits, primarily due to the widespread use of digital media, limited access to engaging materials, and insufficient motivation.The development of a reading culture among students is essential for building a knowledge-based society. A reading culture is defined as an environment where reading is deeply valued, regularly practiced, and encouraged both in academic and informal settings. This paper aims to examine the existing reading practices among university students and analyze the internal and external factors that influence their attitudes toward reading. Moreover, it offers insights into how institutions and educators can support and promote reading through targeted interventions and policies.This study is especially relevant in a time when the shift from traditional print to digital media has transformed how students access and interact with texts. As such, understanding how to effectively integrate technology into reading practices, while preserving the depth and richness of reading experience,in crucial. 2. Literature Review https://scientific-jl.com 2 3 9 46-son_2-to’plam_Iyun -2025 ISSN:3030-3621 Ta'lim innovatsiyasi va integratsiyasi The concept of a reading culture has been widely explored in educational literature. Scholars define reading culture as a habitual and voluntary engagement with texts for both academic and recreational purposes (Krashen, 2004; Clark & Rumbold, 2006). It is considered a crucial element in promoting lifelong learning and the development of analytical and reflective thinking skills.Research has shown that students who actively engage in reading perform better academically. According to OECD (2010), students with strong reading habits are more likely to acquire complex cognitive skills, including comprehension, synthesis, and evaluation. Additionally, reading regularly improves vocabulary, writing ability, and general knowledge (Guthrie et al., 2012).Despite these benefits, several studies highlight a global decline in students' reading habits. Digital distractions, lack of motivation, limited access to books, and insufficient encouragement from educators and families are often cited as key barriers (Rideout et al., 2010; Mol & Bus, 2011). Particularly among university students, the shift toward fast, superficial consumption of information through social media and online platforms has altered the way young people perceive reading.A number of theoretical frameworks have been used to examine reading behavior. The Self-Determination Theory (Deci & Ryan, 1985) suggests that students are more likely to develop positive reading habits when they feel autonomous, competent, and connected to their reading environment. Similarly, Vygotsky’s Sociocultural Theory emphasizes the influence of social interactions and cultural tools in shaping reading development.Several interventions have been studied to promote a reading culture. These include reading clubs, library initiatives, digital reading platforms, and integrated reading activities within course curricula (Gambrell et al., 2011). However, the effectiveness of such strategies often depends on institutional commitment and student engagement. In summary, the literature suggests that while reading offers profound benefits, fostering a reading culture requires intentional, multifaceted efforts involving students, educators, and institutional support. This paper builds on these findings by exploring the unique context of university students and identifying practical ways to improve their engagement with reading. Met