DIGITAL SERVICES (ONLINE SERVICES) AND CONSUMER BEHAVIOR: ANALYSIS USING THE LOGIT/PROBIT MODEL

Аннотация

This article analyzes the relationship between digital services and consumer behavior using Logit and Probit models. The study examines the influence of factors such as age, education level, internet accessibility, income level, and trust in security on the usage of digital services. The results have practical implications for the development of digital services and better understanding of consumer needs.