Mice Tourism: Opportunities, Priorities, Problems, Prospects

Аннотация

The MICE sector is one of the most significantly developing tourism industries in recent years. The growth of business tourism strongly affects not only the industry as a whole, but also the economy of the host country. However, with the development and greater popularization of MICE tourism, various difficulties arise. The research work will reveal the main opportunities, prospects and priorities for the development of the MICE tourism industry, as well as analyze the problematic aspects that MICE agencies face when organizing their activities. KEYWORDS MICE industry, specialized agencies, infrastructure, conference halls, material and technical base, service quality, high season, catering services INTRODUCTION business travel - meetings, incentives, conferences and The term MICE (Meetings, Incentives, Conferences, Events) is widely utilized in international practice to denote four exhibitions. The MICE market is a specialized keywords that characterize the field of group tourism niche dedicated to planning, The US A Journals Volume 02 Issue 11-2020 116 The American Journal of Applied Sciences IMPACT FACTOR (ISSN – 2689-0992) 2020: 5. 276 Published: November 30, 2020 | Pages: 116-121 Doi: https://doi.org/10.37547/tajas/Volume02Issue11-21 OCLC - 1121105553 booking and promoting events and is a major Methods of analysis, synthesis and source of income for the travel industry. comparative analysis were used throughout the study. It is customary to distinguish two areas in business tourism: corporate travel industry Level of study of the topic and the MICE meeting industry. The For a large amount of time, the leaders of abbreviation MICE is formed by the initial business tourism were the United States and letters of four English words, which, when European countries - Germany, Italy, Czech deciphered, show the directions of organizing Republic, Croatia. Now the situation is these tours [7]: changing, there is a tendency to expand the 1. Meetings (meetings) - negotiations with geography of countries in which the flows of partners, meetings, trainings and seminars business tourism are growing. In addition to for dealers, and other options for business traditional leaders, China, Thailand, India, meetings. The correct organization largely Tunisia are becoming attractive for business forms the company's image. tourism, Russia is also an active participant in 2. Incentives (incentives) - incentive tours this process. that are designed to express gratitude to Tourism, as a sector of the economy, is customers, employees and partners. They multifaceted, as it affects almost all spheres of perfectly motivate the team, strengthen activity, from the transport industry, hotel corporate values and have a positive business to the sphere of culture and effect on work. education. The tourism industry is constantly 3. Conferences (conferences) - organization evolving, offering all new types and forms of of seminars, conferences, trips to recreation and travel. One of the modern and exhibitions, for which an effective result is dynamically developing important. 4. Events (exhibitions, events) - organization types of tourism are considered business or of offsite corporate events and tours business tourism, which has become the subject of discussion and scientific research MICE travel agencies are usually associated relatively recently, over the past few decades. with a large number of service providers. Business tourism demand as an independent Personnel and businesses involved in the MICE market include corporate appointment the direction in the market of tourist services planners, conference departments at hotels, began to increase with the development of convention centers or cruise ships, food and the economic system in general and business beverage managers, logistics firms, private in particular. It is believed that business tour operators and transfer companies, travel tourism, in the modern sense, began to trade associations, sales managers and others. develop in the late 40s. XX century, when the Agents working in this area must provide a full first regular flights from Europe to the USA range of travel services for large and small began. groups, as well as events of varying duration. Destinations positioned as MICE locations rely R. Davidson believes that this is one of the on holding events through conference centers oldest forms of tourism, and a person traveled and visitors' bureaus. for business purposes, for example, for trade, from the earliest times of the formation of RESEARCH METHODOLOGY human society [8]. Business meetings, conferences, participation in exhibitions are The US A Journals Volume 02 Issue 11-2020 117 The American Journal of Applied Sciences IMPACT FACTOR (ISSN – 2689-0992) 2020: 5. 276 Published: November 30, 2020 | Pages: 116-121 Doi: https://doi.org/10.37547/tajas/Volume02Issue11-21 OCLC - 1121105553 leading on the international market of tourist services in terms of the number of trips made.