THE IMPACT OF DIGITAL MEDIA DISCOURSE ON LINGUISTIC CHANGES

Аннотация

The advent of digital media has significantly influenced linguistic norms and communication practices worldwide. This paper explores the impact of digital media discourse on language change, focusing on lexical innovation, syntactic simplification, and pragmatic shifts in communication. Through theanalysis of various digital platforms such as social media, blogs, and online forums this study identifies patterns of linguistic adaptation, such as neologisms, abbreviation use, and emotive symbols. The findings demonstrate that digital media not only accelerates the spread of linguistic innovations but also contributes to the evolution of informal registers and the erosion of traditional language boundaries. These changes reflect the dynamic nature oflanguage in response totechnological and cultural shifts. Key words: Digital discourse, linguistic change, social media language, neologisms, informal communication, pragmatics.