The translation of legal terms: cultural differences and their impact on legal communication

Аннотация

This article analyzes the factors influencing the consumer behavior model. In particular, it COPYRIGHT examines how psychological, sociological, cultural and © 2025 Original content from this work may be used under the terms economic factors influence consumer decisions. It also of the creative commons attributes 4.0 License. highlights the role of this model in the economy, namely the formation of market demand, the definition of marketing strategies and its impact on the equilibrium in the market for goods and services. By studying consumer behavior in depth, economic entities will be able to make more effective decisions. Keywords: Consumer behavior, psychological factors, marketing, economic factors, market demand, purchasing decisions, sociological factors. Introduction: In the context of modern economic relations, the analysis of consumer behavior is gaining particular relevance. The decisions made by consumers play an important role in determining market demand, formulating marketing strategies, and conducting economic policy. The attitude of consumers to goods and services depends on many factors, and these factors shape their purchasing behavior. This article aims to identify these factors, analyze their interaction, and highlight the importance of this model in the economy.