THE ISSUE OF FORMING THE INTERNATIONAL IMAGE OF THE STATE, ITS DEVELOPMENT AND PROMOTION

Аннотация

The importance of understanding ongoing processes in international relations, studying development trends, defining and forming laws, paradigms and values ​​for the development of international relations is increasing, which will ultimately radically change the directions and characteristics of the state’s image. Due to the large-scale development of international relations, interest in individual countries is growing. This interest manifests itself at the level of consumerism and foreign policy, as well as in the context of universal ideas. In the article is analyzed the problem of forming the international image of the state, its development and promotion.