CULTURAL DIFFERENCES IN TRANSLATION AND THEIR IMPACT ON THE PROCESS

Аннотация

This article examines the role of cultural differences in the translation process, particularly in translating film titles. It discusses how cultural nuances can affect the way a film is perceived by different audiences and the strategies translators employ to adapt content. These strategies, such as adaptation, addition, omission, and substitution, help maintain the meaning, emotional tone, and cultural relevance of the original text. The article highlights the importance of balancing cultural sensitivity with linguistic accuracy and the commercial considerations involved in translation. Keywords: Translation, cultural differences, film titles, adaptation, addition, omission, substitution, audience perception, linguistic accuracy, translation strategies. Annotatsiya: Ushbu maqola tarjima jarayonida, xususan, filmlar nomlarini tarjima qilishda madaniy farqlarning rolini tahlil qiladi. Unda madaniy nozikliklar filmning turli auditoriyalar tomonidan qanday qabul qilinishiga qanday ta'sir ko‘rsatishi va tarjimonlarning mazmunni moslashtirishda qo‘llaydigan strategiyalari muhokama qilinadi. Bu strategiyalar – adaptatsiya, qo‘shimcha kiritish, chiqarib tashlash va almashtirish – original matnning mazmuni, hissiy ohangi va madaniy dolzarbligini saqlab qolishga yordam beradi. Maqolada madaniy sezgirlikni til aniqligi va tarjima jarayonidagi tijoriy omillar bilan muvozanatlash muhimligi ta’kidlanadi. 12 Jоurnаl оf Аnаlyticаl Synergy аnd Scientific Hоrizоn ISSN: 3060-5261 Impаct fаktоr: 9.9 Vоlume 1, Issue 4, Series А 2025 Kalit so‘zlar: Tarjima, madaniy farqlar, film nomlari, moslashtirish, qo‘shish, tushirib qoldirish, almashtirish, auditoriyaning qabul qilishi, til nuqtai nazaridan aniqlik, tarjima strategiyalari. Аннотация: В статье рассматривается роль культурных различий в процессе перевода, особенно при переводе названий фильмов. Обсуждается, как культурные нюансы могут влиять на восприятие фильма различными аудиториями, а также стратегии, которые переводчики используют для адаптации контента. Эти стратегии адаптация, добавление, опущение и замена помогают сохранить смысл, эмоциональный тон и культурную значимость оригинального текста. В статье подчеркивается важность баланса между культурной чувствительностью, языковой точностью и коммерческими аспектами перевода. Ключевые слова: перевод, культурные различия, названия фильмов, адаптация, добавление, опущение, замена, восприятие аудиторией, языковая точность, стратегии перевода. Introduction: Translation is not merely the act of converting words from one language to another. It involves transferring not just words but also the cultural, contextual, and emotional essence embedded in the original text. One of the significant challenges in translation is dealing with cultural differences that can shape how a message is perceived by different audiences. This article explores how cultural differences affect the translation process, particularly in film titles, and discusses various strategies used by translators to bridge these cultural gaps. 13 Jоurnаl оf Аnаlyticаl Synergy аnd Scientific Hоrizоn ISSN: 3060-5261 Impаct fаktоr: 9.9 Vоlume 1, Issue 4, Series А 2025 Cultural Differences and Their Impact on Translation Cultural differences play a vital role in the translation process, especially in translating media such as films, books, or advertisements. Each language is deeply tied to the culture of its speakers, and cultural references that are clear to one audience may not be easily understood by another. For example, the film The Nightmare Before Christmas (1993) may not have the same impact in cultures that do not celebrate Christmas, and the original title might need to be adapted or explained for a broader audience. In this case, the translator might provide additional context in the title or the subtitles to help viewers who are unfamiliar with this cultural reference. Similarly, the film Jinsiy Ta’qiqlar (Sexual Harassment) in Uzbek uses the same core meaning as its English counterpart, Sexual Harassment, but the term might be perceived differently in some cultures, particularly Muslim-majority countries, where such topics are approached with more sensitivity. In this case, the translator must find a way to maintain accuracy while considering the cultural nuances of the target language. Translation Strategies - To effectively translate culturally rich content, translators often use specific strategies. These strategies help preserve the meaning of the original work while making it culturally relevant for the target audience. Some of these strategies include adaptation, addition, omission, and substitution. Adaptation is when a cultural reference in the original text is changed to better suit the target audience's cultural context. For example, The Grinch Who Stole Christmas (2000), a story deeply rooted in American Christmas traditions, was adapted into Russian as Grinch: The Christmas Thief. The translator used the term "Christmas Thief" to help the Russi