"SEMIOCRACY" AS A POLITICAL PHENOMENON

Аннотация

The article argues against the innovation paradigm - the institutionalization of a new scientific direction in the science of signs and semiotic systems - semiocracy. For example, it is difficult to imagine a state without a national currency, flag, coat of arms and anthem. They have political significance, symbolize the features of political life and the existence of the state and society. Based on this, the article examines the scientific and practical aspects of semiocracy.