TRANSFORMATION OF IDEOLOGY AND DYNAMICS OF SOCIAL CONSCIOUSNESS IN THE CONTEXT OF DIGITAL SOCIETY

Аннотация

In the context of digital society, the mechanisms of forming social consciousness are undergoing profound changes, while the creation, dissemination, and perception of ideologies take place within a new communicative environment. The speed of information flows, the dominance of visual content, and algorithmic governance generate new forms of ideological influence. These processes directly affect individual worldview, value systems, and social identity. Therefore, thisarticle analyzes the differences between traditional and digital forms of ideology. Therefore, this article substantiates the importance of critical thinking in understanding digital ideological processes.