POPULARIZATION OF NATIONAL CONTENT ON THE INTERNET: PROSPECTS FOR THE DEVELOPMENT OF UZBEK CULTURE AND LANGUAGE IN THE DIGITAL SPACE

Аннотация

This scientific article analyzes the popularization of national content on the internet, its features, the main factors influencing its popularization, and the challenges it faces. It also examines the trends in the future development of national content and ways to address them. The popularization of national content on the internet has a significant positive impact on the spread of Uzbek culture and language, especially in shaping national self-awareness among the youth. According to the research findings, technological, sociocultural, and economic factors play a significant role in the popularization of national content. Among the problems of popularization are the lack of quality content, violations of copyright, and issues related to content monetization. To develop national content, it is important to stimulate the creation of high-quality content, protect copyright, expand monetization opportunities, and deliberately promote national content. The popularization of national content contributes to the development of Uzbek culture and language.