COLOR STEREOTYPES EFFECT ON LANGUAGE UNITS

Аннотация

Studying the linguistic landscape of the world is one of the most complex processes. Therefore, it is possible to shed light on the history, cultural traditions, lifestyle, geographical- biological environment, mental characteristics and national-cultural character of a community of language speakers, linguistic and extralinguistic criteria of ethno-cultural national consciousness, verbal and non-verbal possibilities of communication behavior, scientific analysis. gives In the process of research, identifying the aspects of the conceptosphere of color units related to national values, traditions, and stereotypes, researching the linguistic perception of a person's attitude to colors is important in completing the ideographic map of the national linguistic landscape of the world, and serves as a foundation for the emergence of new directions in this regard. The role of lexemes denoting color in human life, metonymic and metaphorical options, philosophical interpretations of cognitive-mental meaning aspects, linguopoetic possibilities of the element of color are discussed. This article discusses the study of linguistic units denoting color, the use of expressions related to color in their own and figurative meanings, and their anthropocentric features related to the human psyche, lifestyle, and worldview.